How to Drive Your Crowdfunding Campaign to Success
Crowdfunding Campaigns are launched for collecting funds for meeting the financial budget of your project. You can be supported by one investor or multiple investors depending upon the size of your budget. There are many things you can do to drive your Crowdfunding campaign to success.
1. Pre-Launch Activities
There are some activities you should perform before the launch of your Crowdfunding campaign via the internet. You must prepare a prototype of your product beforehand and show it to your potential investors. Your proposal should include depth details regarding your prototype, what you are aiming to achieve, what you are offering and how you will accomplish your goal etc.
Each offer should be made in accordance with the set standards and format of the website.
Don’t forget that prototyping either makes you successful or broke. Finished product should be in your hands when you launch your product. Never depend upon the anticipation. Everything should be neatly planned and done before the launch of your Crowdfunding campaign. So you may concentrate on the post-launch activities furthermore.
2. Optimize the Content on Your Landing Page
You pay for getting visitors on your page on a Crowdfunding platform. Do not waste your dollars for getting visits only; make visitors your pledgers to a great extent. Here is how you can make visitors stay on your page and impress them:
a. Using Google Consumer Survey
In order to find the correct core taglines, you can use the Google Consumer Survey to critically analyze them. You can target specific demographics, and search the most suitable core taglines.
b. Using Best Thumbnail/Image
It is very important to use a high-quality image or thumbnail on your landing page to enhance the overall look of your landing page. If it is interesting, visitors stay and read your content.
c. Optimizing speed of the Page
Crowdfunding websites allow you to use lots of GIFs and large images on your landing page. So, they may slow the loading speed of your page. The best way to do is to compress the GIFs and large images by not compromising on their quality.
3. Using Call-To-Action Buttons
You can personalize your account by including Email or Messaging Buttons. Visitors will communicate with you personally, and chances of success of the Crowdfunding campaign will increase.
Adding Buttons and Links Throughout of Supporting Your Project
You may add buttons and links in your content so that whenever a visitor finds your projects interesting, they may access funding option and complete the process of funding lest they change their mind.
4. Measure and Keep Updating Your Account
After launching your Crowdfunding campaign, you should critically analyze the response of your visitors. You can use different tools available online to check what is wrong. Then, rectify the least viewed and admired content and make suitable changes there.
5. Give Discounts Smartly and then Perk up
At first, you can lower the amount by 50 dollars or 60 dollars to draw the funders. Later, you can raise the amount and get more backers. Early backers’ existence ensures that you are a legitimate and credible person. 50 dollars discount gets you credibility and legitimacy.
With these simple steps, you can optimize and turn the success of the Crowdfunding campaign into a reality.